LendalNA
LendalNA was in need of an ecommerce website that their employees were able to log into, make changes and add products. The website featured user accounts, forums, comments, an online store and full CMS capabilities. Employees were given the ability to easily create and organize content. I was also responsible for creating all digital art, logos for new paddles, brochures and website assets.
Each product page had dynamically generated options at checkout. It was custom coded in JavaScript, html and css to present options when certain categories were selected. The same code was modified for a “Paddle Wizard” that would help customers figure out which paddle would be great for them given certain criteria, such as their experience, hand size and boat dimensions.
There were multiple store sections for accessories and apparel. Employees could log into the site and add products through the backend CMS tools.
