Smokin’ Wolf Rebranding Package
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Smokin’ Wolf Rebranding Package
Smokin’ Wolf was in need of a complete rebranding, including a new logo, desktop and mobile website as well as printed assets like Menu’s and Business cards. A color pallette, textures and fonts were selected with the American Barbeque aesthetic in mind.
Website
The website was designed around modern web practices but was intended to incorporate a sense of physical grit to match the theme. This was accomplished using wood and slate textures as well as drop shadows for feeling of depth.
Mobile Site
The mobile version of the site was intended to be slightly simpler with ease of menu navigation and contact in mind.
Logo & Icons
The logo was created from the ground up utilizing Adobe Illustrator. Iconography, colors and font were all based on the american barbeque theme. The logo and icons are completely vectorized as they were to be used across all branding assets
Printed Assets (Menu & Business Card)
Printed assets were created to compliment the new branding. Menu’s to be either posted on social media, or printed and given out in person.
